The table below details expenditure by my Department on online advertising from 2013 to the 31st of January 2023.
2013
|
Nil
|
2014
|
Nil
|
2015
|
€492
|
2016
|
Nil
|
2017
|
Nil
|
2018
|
€436,823
|
2019
|
€12,281
|
2020
|
€1,451,433
|
2021
|
€1,092,363
|
2022
|
€256,143
|
January 2023
|
Nil
|
The bulk of the spend from 2020-2022 relates to the dissemination of information related to the COVID-19 emergency. As part of the Government's coordinated approach to public health communications, there were 70 COVID-19 public information campaigns. The online advertising expenditure related to banner advertisements on websites, Google search promotion and advertising on a range of social media platforms - Twitter, Facebook, LinkedIn, Instagram, Tiktok, Snapchat and Youtube.