Dáil Éireann Debate, Tuesday - 21 March 2023
817. Deputy Sean Sherlock asked the Minister for Social Protection the amount spent to date on the advertisement of the additional needs' payment, in social media and traditional media, by platform, in tabular form. [12751/23]
View answerPublic information/advertising campaigns are an important part of the Department's work and span national and regional print media and radio, digital and social media.
All campaigns are developed and targeted carefully in collaboration with our media buyer, using the best mix of media formats to ensure that the Department's messages reach members of the public effectively, while ensuring value for money.
For this response, I am interpreting “advertisement” as media buying costs incurred by the Department in the promotion of the Additional Needs Payment. The total spend to date is outlined in the table below, including a breakdown of costs by channel:
|
Platform used: |
All totals below are ex. VAT/ASAI/Admin |
|
National Radio |
€63,615.53 |
|
Regional/Local Radio |
€81,906.12 |
|
Social Media |
€7,004.68 |
|
Total |
€152,526.33 |
