Dáil Éireann Debate, Tuesday - 14 May 2024
423. Deputy Carol Nolan asked the Minister for Social Protection the total costs incurred by her Department from 2019 to date relating to the placing of advertisements in print media; the names of the print media publications involved, in tabular form; and if she will make a statement on the matter. [21872/24]
View answerThe Department of Social Protection is committed to ensuring that members of the public are fully aware of the welfare supports and services available to them.Public information campaigns, including advertising in print media, are an important part of this work.
The costs of print media advertising for my Department for each of the years 2020 to date is outlined below in tabular form. Please note these figures exclude VAT, ASAI and agency fees.
|
Year |
2020 |
2021 |
2022 |
2023 |
2024* |
|
Total |
€702,813.65 |
€779,953 |
€376,014 |
€442,202.66 |
€167,650.99 |
* Amount paid to date in 2024.
The spend per channel breakdown is not available for 2019, but total advertising spend for that year was €845,761.29. Please note this figure includes VAT and fees.
A list of all print media publications is not available. All campaigns are developed carefully in collaboration with our media buyer using the best mix of media formats to ensure that messages target members of the public effectively.
