I wish to advise the Deputy the spend on Social Media in 2021 by my Department was as follows.
Item
|
Cost
|
Promoted tweets for Be Winter Ready (Twitter)
|
€5,220.02.
|
Promoted tweets for Be Summer Ready (Twitter)
|
€4,596.54.
|
Moderation and input into OEP social media crisis communications programme
|
€1,936.00.
|
In addition, Defence Forces specific spend on Social Media in 2021 was as follows.
Item
|
Cost
|
Defence Forces recruitment, Facebook, Snapchat, TikTok and VOD (video On Demand – YouTube).
|
€189,389.82 (includes management fee of €17,629.39).
|