Tourism Promotion

Dáil Éireann Debate, Tuesday - 28 March 2023

Tuesday, 28 March 2023

Questions (271)

Alan Kelly

Question:

271. Deputy Alan Kelly asked the Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media if she will provide a schedule of online influencers, journalists and online media personalities used by Tourism Ireland and Fáilte Ireland from 1 January 2022 to 22 March 2023; the costs of each engagement; the project and or context which each personality was used in; and if she will provide a schedule of the planned use of same for the remainder of 2023. [15476/23]

Written answers

Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media

As the Deputy is aware, my Department's role in relation to tourism lies primarily in the area of developing national tourism policy and the tourism agencies, Tourism Ireland and Fáilte Ireland, deal with the implementation of this policy.

Tourism Ireland promotes the island of Ireland in more than 21 markets overseas as a compelling holiday destination, using the Ireland brand to position the island as strongly as possible against the more than 200 other destinations with which Ireland competes.

Fáilte Ireland, as the National Tourism Development Authority, develops, supports and promotes tourism at regional and county level within the State in line with the relevant tourism experience brands.

The specific matter raised is an operational matter for both agencies. Accordingly, I have referred the Deputy's question to Tourism Ireland and Fáilte Ireland for direct reply.

Please contact my private office if you have not received a reply within ten working days.

A referred reply was forwarded to the Deputy under Standing Order 51