Social Media

Dáil Éireann Debate, Tuesday - 16 May 2023

Tuesday, 16 May 2023

Questions (428)

Holly Cairns

Question:

428. Deputy Holly Cairns asked the Minister for Housing, Local Government and Heritage the percentage of social media posts made on each of his Departmental social media accounts or the social media accounts of public bodies and agencies that operate under his remit that were exclusively in Irish between 1 May 2022 and 30 April 2023, inclusive; the percentage of same that feature bilingual translations; and if he will make a statement on the matter. [23033/23]

Written answers

Minister for Housing, Local Government and Heritage

The information requested relating to social media posting in Irish is being compiled and will be forwarded in accordance with Standing Orders.

The information requested in relation to bodies under the aegis of my Department is a matter for the individual bodies concerned.? Arrangements have been put in place by each Agency to facilitate the provision of information directly to members of the Oireachtas.??The contact email address for each agency is set out in the following table: 

State Body	Contact E-mails
An Bord Pleanála	[e-mail]
An Fóram Uisce (the Water Forum)	[e-mail]
Docklands Oversight and Consultative Forum	[e-mail]
Ervia	[e-mail]
Gas Networks Ireland	[e-mail]
Heritage Council	[e-mail]
Housing Finance Agency	[e-mail]
Housing and Sustainable Communities Agency	[e-mail]
Uisce Eireann	[e-mail]
Land Development Agency	[e-mail]
Local Government Management Agency	[e-mail]
National Oversight and Audit Commission	[e-mail]
National Traveller Accommodation Consultative Committee	[e-mail]
Office of the Planning Regulator	[e-mail]
Ordnance Survey Ireland	[e-mail]
Property Registration Authority	[e-mail]
Pyrite Resolution Board	[e-mail]
Residential Tenancies Board	[e-mail]
Valuation Office	[e-mail]
Valuation Tribunal	[e-mail]
Water Advisory Body	[e-mail]
Waterways Ireland	[e-mail]

The following deferred reply was received under Standing Order 51:

A combination of analytics tools and manual counting was used to count the total number of posts across the Department's social media channels in order to calculate percentages. Please note that on Twitter, the feed only allowed us to go back as far as December 9th 2022. On LinkedIn, the analytics tool only allowed us to go as far back as 19th May 2022. The results are broken down into organic and paid posts in the tables below: Organic Social Media:

Platform	Total Number of Posts	Irish Posts	%
Facebook	484	1	0.21%
Instagram	328	1	0.61%
Twitter	412	0	0%
LinkedIn	140	2	1.43%
Overall	1,364	4	0.29%

Paid Social Media:

During the specified timeframe, the Department has run the following paid social media campaigns with the following percentages of content delivered in Irish:

Campaign	Timeframe	Platforms	Percentage of campaign in Irish
Electoral Modernisation	November 2022	Facebook, Instagram, TikTok* and Twitter	20%
Fire Safety	October, December 2022 February 2023	Facebook and Instagram	20%
Vacancy	January – March 2023	Facebook, Instagram, Twitter, LinkedIn	20%
RZLT	December 2022 and May 2023	Facebook, Instagram, Twitter, LinkedIn	20%
Advertising related to the establishment of the Electoral Commission	November 2022	LinkedIn	0%
First Home Scheme	July and September 2022	Twitter, Facebook and Instagram	0%

*Note this was run from a separate TikTok account by our media buying agency.