I propose to take Questions Nos. 110, 111, 112 and 113 together.
My Department's role in relation to tourism lies primarily in the area of developing national tourism policy and the tourism agencies, Fáilte Ireland and Tourism Ireland, deal with the implementation of this policy.
Fáilte Ireland's role as the National Tourism Development Authority is to support the long-term sustainable growth in the economic, social, cultural and environmental contribution of tourism to Ireland and this includes responsibility for domestic holiday marketing across the four regional experience brands.
Tourism Ireland promotes the island of Ireland in more than 21 markets overseas as a compelling holiday destination, using the Ireland brand to position the island as strongly as possible against the more than 200 other destinations with which Ireland competes.
With specific regard to the engagement with all sections of the media for promotional purposes and the spend related to activities carried out in the promotion of Ireland as tourism destination both domestically and overseas, including paid-for and or sponsored content on their social media channels within the indicated time frame, these are operational matters for Fáilte Ireland and Tourism Ireland in line with their respective functions.
I have referred this question to the agencies for direct response to the Deputy. Please advise my private office if you do not receive a reply within ten working days.