John McGuinness
Ceist:315 Mr. McGuinness asked the Minister for Agriculture, Food and Rural Development if he will outline Government policy regarding the marketing of Irish beef within the EU and worldwide; the body which is responsible for implementing this policy or strategy; the professional marketing skills which have been employed to ensure its success; and the initiatives which have been taken in recent months to add value to the product, restore consumer confidence and gain shelf space in the supermarkets of the EU and other world markets. [21688/01]